While both; Virtual CMOs and Non-Exec Marketing Directors provide strategic marketing guidance to companies, there are some key differences between the two roles. The Role of a 'Virtual CMO'A…
If you’re a leader struggling to find the right way to market your company, it might be beneficial to take a pause from ‘doing’ and invest some time in strategic thinking. At a time when the world is…
We want to leverage our marketing experience and expertise to make a positive difference... and feed our own soul! How it Works: 3 for a Fee = 1 for Free! For every three fee-paying clients, we’ve…
Generating high volumes of leads is easy – there, I’ve said it! [James kicks the cat in the direction of the pigeons, expecting to ruffle a few feathers!] Generating a constant flow of higher…
Marketing should be one of the most straightforward ways to create growth in a business. When effectively executed, on the back of a solid brand foundation, it will make sure that key messages reach…
The Welsh Government has released the third phase of funding to help businesses in Wales stay afloat. The ’Economic Resilience Fund Business Development Grants’ are available to all businesses in…
People in business are always banging-on about USPs (Unique Selling Propositions) and how they need them to gain a competitive advantage. There’s not much that’s truly unique anymore, but if you do…
We’re being weaned off furlough, so the time has come to start making those tough decisions. Who is absolutely necessary to maintain business-bare-minimum and therefore who is surplus to requirements…
Businesses were quick to furlough every somewhat-surplus member of staff… and rightly so. We didn’t, and still don’t, appreciate the full impact of the pandemic and the job retention scheme was…