Volvo Lifepaint

Who better to release a product promoting road safety than Volvo? LifePaint, a spray-on ‘paint’ is invisible in daylight but glows brightly in the beam of car headlights, so it’s being used on bikes, dog collars and children’s backpacks.

Volvo has thought outside the box – extending its responsibility for road safety beyond the confines of the car and projecting their brand ethos into the environment surrounding their products.

Besides its altruistic motive, which we love, LifePaint is a marketing coup. In that simple spray-can we see a magic formula that can be adapted to any business: the desire to do something different, a simple idea, and the doggedness to make it happen.

Best of all, LifePaint boosts Volvo’s cool credentials at a time when Volvo is actively moving the brand towards cool.

Brilliant. In every sense.

http://www.volvolifepaint.com/