Who could’ve possibly predicted the PwC blunder that resulted in the wrong winner being announced at this year’s Oscars. The relationship between PwC and Academy Awards has been 83 years in the…
Marketing the Note 7 as awesome, when it subsequently proved to be dangerous is a massive step back for Samsung in the race to keep up with Apple. Rushing to market a product that wasn’t ready,…
Mascots – often grown men dressed in oversized animal costumes – have long since been a fun component of sports brands. Coming out at public events to give the crowd a laugh and remind people that…
Apologies came thick and fast this year as brand bosses back-peddled over some pretty hair-raising campaign choices! Where were all the intelligent people when these ideas were approved – washing up…
They might well be the self-proclaimed “defenders of the natural world”, but it seems Greenpeace couldn’t give a stuff about ancient culture – as they callously left lasting marks all over a 1,500…
Hollywood director, Michael Bay, thinks on his feet and exits stage left as his scripted interview goes horribly wrong! Not the best way for Samsung to launch their new whopping 150 inch curved TV…
When Cardiff City FC's Malaysian owners decided to rebrand the club, replacing the bluebird logo with a red dragon, not only did they switch the club's colours from blue to red - a pretty big deal…
Breacon Beacons Beckon If anyone can be relied upon to present Great Britain in the best light possible, you'd think it would be our national tourist board, Visit Britain, as it's now commercially…
In September, Steve Jobs stepped down as Apple’s CEO. We had a bit of rant (as is our way) about the apparent power of Steve Jobs ‘the brand’ to cause people to lose sight of the fact that although…