Understand which activities perform well and refine your marketing for maximum impact.
Beyond the basics, we can help you understand your marketing performance in significant detail – which activities work, which generate the most business, which generate the best quality business.
And, by understanding your sales-lifecycle, we can also help align your marketing with operations – considering where you have capacity and tailoring marketing activities to reduce departmental downtime and make most effective use of resources.
Conversion Attribution
Businesses often struggle to link real-world conversions to specific marketing activities – blindly trusting what analytical tools tell them about their own business. We can help you understand and record actual conversions – attributing them to specific marketing activities and reporting which activities convert best.
Quality vs Quantity
It’s our view that B2B marketing is less about playing the numbers game and more about attracting the ideal quantity of the highest quality business. We can help you understand what ‘quality business’ means to you – whether it be purely based on profit margins or whether other characteristics provide even greater value. Certain clients might help you improve your own positioning, they might have longer term projects, enhance your own capabilities, help you overcome seasonal lulls, be easy to work with or be exciting for the team.
Performance Reporting
Using dashboards we can help you report marketing effectiveness in real-time – illustrating overall marketing performance and highlighting very specific details. We can help you setup reports that are customised to your needs.
Return On Investment
Once we understand where conversions come from and what represents good business, we can help you understand which marketing activities represent the best value and which are simply wasting your time and energy. We can then work together to dial in your marketing – making strategic recommendations for the best allocation of your marketing budget for the biggest marketing impact.