A virtual CMO comes with all the benefits of an external marketing consultant, but with the additional assurance of being committed to your business – working towards agreed objectives, for an agreed number of days per month.
Consider it more like a part-time Chief Marketing Officer – an ideal option for businesses that know they need more, but aren’t able to justify a full-time expense.
What can you expect from a Virtual Chief Marketing Officer?
Marketing Strategy Development
As your Virtual CMO we’d likely start with the development of a marketing strategy; characterising your ideal audiences, packaging products and services, developing marketable propositions, refining the management’s intentions for the brand, articulating purpose and positioning – everything required for a rock-solid foundation for effective marketing.
We’d provide support with the creation of an actionable marketing plan; a detailed schedule of activities, budgets, campaigns, tasks, responsibilities… not a static document, but a working system that enables marketing to become proactive.
Overseeing Marketing Implementation
We'd help inspire the team to be the best they can be; facilitating design and ideation workshops, supporting the team with creative direction, cracking the whip (gently) to ensure deadlines are met and campaigns are delivered to schedule.
Marketing Performance Analysis
We’d tackle the challenge of marketing reporting – developing a custom methodology for scoring your leads and a means of effective lead attribution – enabling performance reporting and actual ROI calculations. (Yes, it can be done!)
Mentoring & Team Development
And, we'd constantly be sharing the benefit of our experience to help lift the team; transferring knowledge along the way, specific marketing mentoring, skills training, even team development and resourcing as required.
The way James Good penetrated our business and culture was absolutely key to the final product. It’s easier to engage with global players, as we now appeal to partners of the highest calibre.
Inherently Flexible Marketing Leadership
The role of a Virtual CMO is inherently flexible and could range anywhere from two days to ten days per month – whatever makes commercial sense for your business.
If you’d like to learn more about one of our team becoming your Virtual CMO, send us a message and we’ll arrange a Teams call to discuss the details.