Foundation for Marketing Programme

Two people discussing marketing effectiveness.

Our ‘Foundation for Marketing’ workshop programme is perfect for business leaders who’d like to access expert marketing knowledge to inspire themselves or their wider team to think about marketing with a fresh perspective. 

Designed to focus on the specific challenge of B2B marketing, we’ll help you review your business marketing priorities and figure out how and when to attract the ideal clients. We'll also show you how to avoid the pitfalls and distractions of selling the wrong things to the wrong people at the wrong time!

This programme will support you to shape all the details of your marketing, define the characteristics of your brand and communicate with compelling marketing messages. The final output will be greater clarity regarding what you’re selling, to who, when, and why.

Over eight weeks in two hour sessions, participants will take part in a series of facilitated discussions led by one of our marketing strategists. The sessions work well for leaders who want one-to-one coaching, or wider teams that perhaps need expert guidance to think smarter, deeper, and more creatively about marketing.

The weekly sessions will set tasks to help you work systematically through the key elements of a marketing strategy… which we call ‘Foundation for Marketing’. 

You might want your leadership team to take part or perhaps a mixture of people from across the business – sales, marketing, customer service…


Programme Outline

Delivered through a series of eight weekly workshops. Tasks will be set at the end of each session. Workshops are two hours each and check in sessions up to an hour.

Week One - Background & Aspirations
Set the scene and describe the future state of your business.

Week Two - Products & Services
Package your offering in a way that aligns what you do well, with what clients really want.

Week Three - Ideal Audience
Define the commercial rationale for what makes a prospective client perfect.

Week Four - Sales Triggers
Consider the precise moments in time when prospective clients might identify a need or an opportunity.

Week Five - Core Propositions
Consider what you do and why it matters to your ideal audience.

Week Six - Specific Propositions
Adapt your core propositions to suit the very specific needs of a very specific audience.

Week Seven - Brand Intentions
Define the characteristics of your brand and articulate how you want your brand to feel.

Week Eight - Key Messages
Turn your propositions into clear, concise and compelling marketing messages that really resonate.


When, Where, How Much...

Daytime or evening programmes, hosted via Teams. Arranged at a time to suit all participants.

£3,000 + VAT for a single business.


If you’d like to explore your marketing challenges and business aspirations then contact us to find out more.