Brand Snippets

There’s a new breed of biker – riders with disposable income, discerning taste, ready for adventure, an interest in engineering, people that want to look the part and buy into the freedom the biker…

Maltesers' latest adverts, aired during the Paralympics, used an actor with cerebral palsy demonstrating a sex act with a bag of Maltesers. Unusual?! The advert reflects a growing trend for confident…

It isn’t often that you hear the boss of a company publicly lampoon their brand managers, but that’s exactly what David Wheldon, RBS Group CMO, did last month when he launched the NatWest rebrand.…

Flybe have maximised the business and marketing opportunities offered to them by the temporary closure of the Severn Tunnel to launch a new route from Cardiff to London. Referencing the closure of…

Co-op has become the latest brand to delve into its past, to find a more engaging, less corporate look for the present. Guided by strong social values such as; self-help, self-responsibility,…

Packaging that feeds the oceans, rather than poisoning them? – Amazing! Saltwater Brewery in Florida brings together fishermen, surfers and people that love the sea, to create a truly…

They may have dropped the colour from their packaging but there was nothing bland about Skittles' recent advertising campaign – ‘Give the Rainbow. Taste the Rainbow’  – which centred around…

May 10th 2016 saw TOMS’ annual campaign, a day #withoutshoes, which raises awareness for children’s health and education. Many companies struggle to balance self-promotion with their CSR (Corporate…

There’s probably a relationship between periods of austerity being followed by a trend for all things nostalgic. And, there can be no doubt that we’re loving a bit of nostalgia at the moment – from…