Branding

The Oil Council World Assembly, with its captive audience of top level oil & gas finance and management executives, presented the perfect opportunity for a brand campaign for our client,…

The completion of the JCP Solicitors rebranding process has been aptly marked by the installation of new signage at their offices. Featuring a 3D manifestation of the new logo, the signage is a…

British Gas are rolling out a recently modernised identity, but it hasn't received the warm response they were hoping for. The new logo is a perfect demonstration of typography gone bad! In order…

When Mr Bennett was overcharged for his M&S sandwich, he wrote to customer services to complain. M&S responded with the promise of a £5 gift card - should think so too! The card didn’t…

When a brand becomes famous for a single product and highly regarded for the quality and simplicity of their offering, how do they continue to grow their product range and increase brand’s reach?…

Airmiles has begun to seem a little dated, and has become less fashionable as a result. In a strategic rebrand, Avios is introduced to give the old reward programme a little lift! According to an…

The primary cause of frustration, as evidenced on Waitrose’s online forum (which makes for quite amusing reading), is the search functionality, which displays results in a random fashion, if it…

If you were under any misapprehension as to the rate at which Apple is growing, news of its grand extension plans at US headquarters at Cupertino, California should set you straight. Having acquired…

Aligning your business with a cause that matches your values can be a great opportunity to raise brand awareness. Whilst it can be difficult to see the significance of some corporate partnerships,…