Cultural fit is determined by shared beliefs and behaviours … mutual understanding and a natural alignment around the stuff that really matters. Consider the immense satisfaction you feel when you…
2 years ago
If you’re a leader struggling to find the right way to market your company, it might be beneficial to take a pause from ‘doing’ and invest some time in strategic thinking. At a time when the world is…
2 years ago
We want to leverage our marketing experience and expertise to make a positive difference... and feed our own soul! How it Works: 3 for a Fee = 1 for Free! For every three fee-paying clients, we’ve…
3 years ago
Marketing should be one of the most straightforward ways to create growth in a business. When effectively executed, on the back of a solid brand foundation, it will make sure that key messages reach…
5 years ago
Marketing is a common source of frustration in the boardroom – not generating enough new business or not generating leads of a high enough quality. Difficult to create, even more difficult to sustain…
6 years ago
What better icon to associate with your UK-centric brand than the indigenous … lion?! Strong and proud … make it purple and job done! But wait a minute … what’s that noise? Is that the rumblings of…
6 years ago
Michael O'Leary does a great job of literally not giving a damn. It’s impossible to see how a company that behaves with so little regard for its staff and customers can still be trading. Following…
6 years ago
Like so many mainstream airlines, Air-France KLM are launching a sub-brand to try and get greater market share. The usual model (see BA launching 'Level' and Lufthansa with 'Eurowings') is…
7 years ago
Who could’ve possibly predicted the PwC blunder that resulted in the wrong winner being announced at this year’s Oscars. The relationship between PwC and Academy Awards has been 83 years in the…