Marketing

We’ve been practicing what we preach by investing in our own marketing recently. As a first step to analysing the alignment of our internal and external brand, we conducted an internal survey in…

We worked on a huge range of projects in 2011, spanning identity design, website design and development, marketing and copywriting. Each of these services are becoming central to our increasingly…

Blackberry's Double Whammy The media went to town when Blackberry’s recent server issues caused their BBM messaging service to crash. We all heard about it, but were you directly affected? With a…

Earlier this year, Hugh Fearnley-Whittingstall’s Fish Fight campaign raised public awareness of the relentless destruction of our international fisheries. I think it’s fair to say most of us were…

The Oil Council World Assembly, with its captive audience of top level oil & gas finance and management executives, presented the perfect opportunity for a brand campaign for our client,…

The completion of the JCP Solicitors rebranding process has been aptly marked by the installation of new signage at their offices. Featuring a 3D manifestation of the new logo, the signage is a…

When Mr Bennett was overcharged for his M&S sandwich, he wrote to customer services to complain. M&S responded with the promise of a £5 gift card - should think so too! The card didn’t…

When a brand becomes famous for a single product and highly regarded for the quality and simplicity of their offering, how do they continue to grow their product range and increase brand’s reach?…

Airmiles has begun to seem a little dated, and has become less fashionable as a result. In a strategic rebrand, Avios is introduced to give the old reward programme a little lift! According to an…