Marketing

The primary cause of frustration, as evidenced on Waitrose’s online forum (which makes for quite amusing reading), is the search functionality, which displays results in a random fashion, if it…

A report from digital marketing agency Tecmark has revealed that our web browsing habits are changing, at a surprising rate. A variety of websites were monitored during the study with between 1.5 and…

Aligning your business with a cause that matches your values can be a great opportunity to raise brand awareness. Whilst it can be difficult to see the significance of some corporate partnerships,…

You would think that an aeroplane would be one of the most technologically equipped forms of transport, at least you’d hope. We were interested to read about British Airways’ trial adoption of the…

Hair, makeup, lights, camera, action... just another day at the office for CMC Partnership. As part of its refreshed identity, CMC Partnership is keen to present its people in the best light…

If falling sales suggest that a change in strategic direction is required, an imaginative brand campaign can do wonders in reconnecting with a target market. HomeForm, the parent brand of Kitchens…

Virgin Atlantic - Living The Dream? Picture the scene... high flying pilots strutting through an airport lounge with an entourage of gorgeous flight assistants hanging from either arm as adoring…

Could you answer your phone, compose a tweet, negotiate the crowds and eat a Big Mac all at the same time? Probably not. But, what about a new McDonald’s wrap? An off the wall experiential street…

Summer: the season to go with the flow and open our minds to new ideas... making us susceptible to the suggestive messages that big brands cleverly weave into our lives! No more apparent than at…