Marketing

Meet Rob Holmes, one of our web developers. Which three words describe you best? Logical, Efficient, Automagical You’ve just been on an iPhone app development course; ready to get stuck into app…

A client (who shall remain anonymous due to their watertight confidentiality agreement!) approached us recently in need of an injection of creativity into their marketing plan. The client was due to…

Staying in is the new going out, and Ann Summers is making a night in an even more attractive option with a review of its brand and packaging. The new look will be unveiled this autumn. According to…

Subway, the sandwich chain with a mission to serve fast, but fresh, food, has this year replaced McDonald's as the world’s largest restaurant chain. Subway now has 33,749 outlets in 95 countries…

VW’s TV advert for the new Passat is no run-of-the-mill car advert, in fact the car itself is given surprisingly little air time. Cleverly, VW has decided instead to tell a story, using the…

Google's Android has become the market leading smart phone operating system, with a market share of over 30%. Android is enjoying a sharp increase in brand awareness and has overtaken Nokia’s Symbian…

Yesterday, Starbucks presented their newly modernised logo. Many designers immediately criticised the new design. BBC Radio Wales invited me to an interview to open discussion regarding the…

La Senza have shown that they've got their finger on the pulse when it comes to making a connection with their audience, choosing to target men who might be considering entering the minefield of…

Pantone are the authority on all things colour related; every year, the design world eagerly awaits the revealing of the company's 'Colour of the Year'. This year's choice is Honeysuckle, a vibrant…