Google's Android has become the market leading smart phone operating system, with a market share of over 30%. Android is enjoying a sharp increase in brand awareness and has overtaken Nokia’s Symbian operating system, largely due to uptake from a range of popular smart phone manufacturers such as HTC, Samsung and LC. Symbian, which is only available on Nokia handsets, has seen its market share drop significantly. Apple follows Android and Symbian with a 16% market share, but with the iPhone 4 currently outselling all other handsets - a success which is set to continue due to the brand’s loyal following - we doubt Apple is losing any sleep!
