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Branding & Marketing Blog

The latest and greatest happenings. Some posts are about us, some about the work of others – we hope all is a good read!

Pantone - Honeysuckle for 2011  
15 years ago

Pantone are the authority on all things colour related; every year, the design world eagerly awaits the revealing of the company's 'Colour of the Year'. This year's choice is Honeysuckle, a vibrant…

John Lewis - Brand of the Year  
15 years ago
John Lewis Logo

A well-deserved victory for John Lewis, who were voted the Marketing Society's Brand of the Year in November. John Lewis' profits have risen this year, largely due to a renewed focus on the value…

A year in the life of James Good Limited  
15 years ago
White James Good logo on orange background

2010 has been full of highs for James Good Limited, with our continued development and the marking of many major milestones. Our team has been significantly strengthened with the addition of three…

Meet our Senior Web Developer, Ed Cann  
15 years ago

After studying Engineering Science & Technology at Brunel University and completing a short programming project for Motorola, Ed realised that his real passion was for web technologies and…

What Does 'Comic Sans' Say About You?  
15 years ago

A horrible little typeface, made worse by its popularity and overuse... but what is it saying about the type of person that uses it? Link: www.bbc.co.uk/news/magazine-11582548 Source: BBC News

Credibility Gap  
15 years ago
Gap Logo

A concise view of the Gap rebrand fiasco - has the famous high-street brand run out of inspiration? Link: saffron-consultants.com/2010/10/15/credibility-gap/ Source: Saffron's Blog

Lipton Millionaire  
15 years ago

A fresh way of tackling the challenge of brand consistency by engaging and incentivising creatives to have a clear understanding of the brand's usage guidelines. Link: www.ddbi.com.hk/awards/lipton/…

PwC Rebrand - Overcoming Initial Reluctance  
15 years ago
PWC logo before and after

Towards the end of this corporate video (5 mins), you'll see how the new PwC brand concept comes to life. Link: www.brandchannel.com/home/post/2010/09/20/PriceWaterhouseCooper-Rebrands-to-PwC.aspx…

Meet James Good - The Interview  
15 years ago
White James Good logo on orange background

James Good is the company and creative director of James Good Limited. He started his own design business when he was 17, having been inspired by a childhood surrounded by print in his grandad’s…

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If you think your business could benefit from a clear sense of purpose or the performance of your marketing could be improved – we’d like to talk.

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London. W1C 1AY

Swansea - 01792 879968

10 St James’ Crescent,
Uplands, Swansea. SA1 6DZ

contact@jamesgood.co.uk

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