Branding

A horrible little typeface, made worse by its popularity and overuse... but what is it saying about the type of person that uses it? Link: www.bbc.co.uk/news/magazine-11582548 Source: BBC News

A concise view of the Gap rebrand fiasco - has the famous high-street brand run out of inspiration? Link: saffron-consultants.com/2010/10/15/credibility-gap/ Source: Saffron's Blog

A fresh way of tackling the challenge of brand consistency by engaging and incentivising creatives to have a clear understanding of the brand's usage guidelines. Link: www.ddbi.com.hk/awards/lipton/…

Towards the end of this corporate video (5 mins), you'll see how the new PwC brand concept comes to life. Link: www.brandchannel.com/home/post/2010/09/20/PriceWaterhouseCooper-Rebrands-to-PwC.aspx…

James Good Limited picked up the award for best brand design at The Best of Welsh Design Awards on Friday. The awards, organised by Cardiff Design Festival, recognise the skill and passion of…

Your business identity is your intellectual property and vice versa. Without it you cannot promote your business and continue to build a strong reputation, so it is well worth protecting!…

Over the years I’ve had the good fortune of working with and learning from countless company directors. Some were just starting out in business and others had plans for growth, but there was one…

More and more business owners are becoming aware of the benefits of good design and branding, but many still don't fully appreciate what branding can actually do and how it can achieve specific goals…

You know as well as I do that first impressions count. That’s why before a meeting or a networking event, you’ll don your best suit, brush your hair and make sure your breath doesn’t smell. So why do…