When the market changes, new technologies and new behaviours demand new business strategies and innovative ways of thinking. Kodak was one of the original pioneers of digital photography, our…
13 years ago
We like dots. With the scope to add a dynamic and adaptable element to a brand identity, and as a metaphor for people, dots can be a pretty handy tool within a brand identity. Technology…
14 years ago
In September, Steve Jobs stepped down as Apple’s CEO. We had a bit of rant (as is our way) about the apparent power of Steve Jobs ‘the brand’ to cause people to lose sight of the fact that although…
14 years ago
A few months later, Eurostar’s agency, SomeOne, applied their experience of creating a 'brand world' to the Maritime Museum’s rebrand, with even more success. This identity system takes a digitally…
14 years ago
The coffee chain giant kicked-off the year with a brand modernisation that oozed confidence, and created a suitable stir. To mark the 40th anniversary of the brand, Starbucks dropped its logotype…
14 years ago
Little Chef are aiming to install electric vehicle charging points in all of their car parks by the end of 2012, claiming that 90% of vehicles on UK roads will be no further than 30 miles from a…
14 years ago
Logos brought to life through animation, or puppets enlisted for a particular advertising campaign; brand mascots are a special breed of identity device. Here is a list of memorable ones; did we…
14 years ago
With a very literal visualisation of seeing the world from a different perspective, design agency, Wolff Olins, hoped to help bring the museum back from the brink by capturing attention, engaging…
14 years ago
Earlier this year, Hugh Fearnley-Whittingstall’s Fish Fight campaign raised public awareness of the relentless destruction of our international fisheries. I think it’s fair to say most of us were…