Steve Jobs

In September, Steve Jobs stepped down as Apple’s CEO. We had a bit of rant (as is our way) about the apparent power of Steve Jobs ‘the brand’ to cause people to lose sight of the fact that although he was a driving force, Apple’s success is the result of the hard work of a huge team of exceptionally creative and talented individuals.

As the world reeled from Steve Jobs’ death, we felt a little sheepish when we acknowledged that actually, he was one of those people who will be revered as someone who changed the world. Whoopsie Daisy!