What better icon to associate with your UK-centric brand than the indigenous … lion?! Strong and proud … make it purple and job done! But wait a minute … what’s that noise? Is that the rumblings of…
Deciding when to have a political opinion … or taking a poke at politicians, has always been tricky for brands. Do it well and your customers might think you really understand them and share their…
Like so many mainstream airlines, Air-France KLM are launching a sub-brand to try and get greater market share. The usual model (see BA launching 'Level' and Lufthansa with 'Eurowings') is…
The french cookware manufacturer, almost 100 years old, with a reputation for quality has surpassed all customer expectations by replacing a 40 year old pan, bought in a charity shop. Now that’s…
Maplin have modernised – creating a fresh new look, updating the brand and refitting stores, to focus on the rapidly growing smart-home market. Maplin has always felt a little ... odd. As a regular…
The national carrier of Australia has updated its look with a new typeface and sleeker, simpler logo ready for the launch of the new 787-9 Dreamliner craft. The brand identity has evolved…
Repeated Success of Christmas Campaigns Leave John Lewis Jumping for Joy! So, here we are again – albeit a little earlier – November 10th and the launch of the 2016 John Lewis Christmas campaign.…
That’s right folks, you heard it here first, today is National Cliché Day. To mark this auspicious occasion we’re sharing with you ten of the world’s most clichéd marketing images. You’ll find them…
Maltesers' latest adverts, aired during the Paralympics, used an actor with cerebral palsy demonstrating a sex act with a bag of Maltesers. Unusual?! The advert reflects a growing trend for confident…