Branding

Subway, the sandwich chain with a mission to serve fast, but fresh, food, has this year replaced McDonald's as the world’s largest restaurant chain. Subway now has 33,749 outlets in 95 countries…

Volvo has always been synonymous with safety and reliability; good brand values, but I’m sure you’ll agree, not the most exciting, and certainly not very cool. Volvo has been working on refreshing…

In a recent rebrand, Eurostar has demonstrated perfectly that brand identity extends beyond the logo. Interestingly, the whole concept is based on a brand sculpture (pictured left), from which…

(And If There Isn’t, There Could Be!) Smartphone applications (or ‘apps’) have been growing in popularity since the launch of Apple’s first smartphone in 2007. The speed at which people are adopting…

Companies House, ‘the foundation of company information exchange in the UK’ is a major government-run organisation that all businesses have to deal with on a regular basis. Considering this, you'd…

Google's Android has become the market leading smart phone operating system, with a market share of over 30%. Android is enjoying a sharp increase in brand awareness and has overtaken Nokia’s Symbian…

A photographed list of the Coca-Cola formula from 1979 has been published, just as the brand’s 125th anniversary is almost upon us! The Coca-Cola recipe has been a well-guarded secret since its…

The Honda brand is synonymous with good design and reliability. Capitalising on this, Honda is now extending into the private jet market. Would you put your life in the hands of a Honda jet? What…

A well-deserved victory for John Lewis, who were voted the Marketing Society's Brand of the Year in November. John Lewis' profits have risen this year, largely due to a renewed focus on the value…