Marketing should be one of the most straightforward ways to create growth in a business. When effectively executed, on the back of a solid brand foundation, it will make sure that key messages reach the right people at the right time.
For growth investors, having a good understanding of whether brand and marketing is successfully contributing to growth is incredibly useful, both prior to investing but also to help unpick performance where growth in an existing investment is disappointing.
When you’re looking for a company to invest in, undoubtedly you will consciously or unconsciously review how they are positioned and how they market themselves. Formalising what your gut might instinctively tell you, will give you additional facts and data to make decisions on the value and scope of a potential investment.
An expert appraisal of brand and marketing will help you assess the state of the business you hope to support, so you can understand the challenge going forward. Our B2B strategic review is designed to provide insight into the current status of marketing across: marketing strategy, brand definition, marketing implementation, brand content and marketing performance.
For existing investments that aren’t growing as expected, it’s likely that the brand or marketing (or both!) could be inhibiting growth. Investors often want to add value without getting involved in the day-to-day running of things. Commissioning a strategic review is great for you but also offers businesses very tangible support, with a road map of brand and marketing recommendations as an outcome.
The investor’s view of a business is unique: a slightly removed perspective coupled with great knowledge of performance and a motivation for sustainable growth. Talk to the leadership in your potential and current investments and inspire them to reflect on where they are with their brand and marketing.
If you plant the seed, we’ll cultivate growth!